Comparison
AI visibility tools: an honest comparison
AI visibility tools track whether AI assistants mention your brand. They differ a lot in price, engines and depth. Here is what each one costs and covers, from public vendor pages, including where we are weaker.
At a glance
| Tool | Price | Engines | Free offer |
|---|---|---|---|
| Would AI Recommend | Free check; €49 / €149 / €299 per month (7-day free trial on Starter and Growth) | Google Gemini today (ChatGPT and Perplexity are planned, with no date promised) | Free 5-question check, no account; 3 answers shown instantly, all 5 after entering an email (we email you the report link) |
| Otterly.ai | Lite $29 (15 prompts), Standard $189 (100), Premium $489 (400) per month | ChatGPT, Google AI Overviews, Perplexity, Copilot included; Gemini, AI Mode and Claude are paid add-ons | Free trial, no card |
| Profound | Brands: free 7-day trial, then Enterprise (custom quote). Agencies: $99/month plus $399/month per client workspace | Trial: ChatGPT, Gemini, Google AI Overviews. Enterprise: up to 9 engines | 7-day trial with 50 recommended prompts |
| Peec AI | Starter €85 (50 prompts, 1 country), Pro €205 (150), Advanced €425 (350) per month | Choose 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver; extra models cost more | Trial |
| HubSpot AI Search Grader | Free | ChatGPT, Perplexity, Gemini | Free one-time check |
| Semrush AI Visibility Toolkit | $99/month per domain (billed annually), 25 prompts | ChatGPT, Google AI, Gemini, Perplexity | Semrush trial |
| Scrunch | Starter $300 ($250 billed annually), Growth $500 ($417 annually) per month; Enterprise custom | Self-serve: ChatGPT, Perplexity, Google AI Overviews, Copilot. Gemini, Claude, Grok and Meta on Enterprise | 7-day trial, no card |
| AthenaHQ | Free Essential (300 one-time credits); Starter $295 ($245 annually); Enterprise custom | 5 engines on free; 11 on Starter including ChatGPT, Perplexity, Gemini, Claude, Copilot and Grok | 300 one-time credits |
| Rankscale | Pro $99 (1,200 credits), Pro+ $229, Growth $385, Enterprise $780 per month | ChatGPT, Gemini, Perplexity, AI Mode, DeepSeek, Claude (different credit costs per engine) | Limited |
| Goodie | Core $354 ($295 annually, 110 prompts), Pro $1,199 ($999 annually, 250 prompts); Enterprise | 5 to 13 AI models depending on plan | 7-day trial |
| Ahrefs Brand Radar | $199/month for 1 AI platform or $699 for all (reported by TechRadar); custom prompts from $50/month; requires an Ahrefs plan | ChatGPT, Google AI Overviews, AI Mode, Perplexity, Gemini, Copilot | Free AI visibility checker page |
From public vendor pages checked 19 October 2026; prices change, so confirm on each vendor’s site.
How to choose
- You want daily tracking on several engines now: Otterly or Peec AI are mature options with entry plans.
- You are an enterprise with budget for a sales-led contract: Profound covers up to 9 engines with enterprise features.
- You already pay for an SEO suite: Semrush’s AI Visibility Toolkit or Ahrefs Brand Radar fit your existing workflow.
- You want a free one-off snapshot: HubSpot AI Search Grader or our free check.
- You want to know whether AI recommends you, or a competitor, to buyers in your country, with every raw answer visible: that is what we are built for.
Where we are weaker
We cover fewer engines than most tools here (Google Gemini today (ChatGPT and Perplexity are planned, with no date promised)). We run weekly rather than daily on the monthly plans. If broad engine coverage is your priority today, one of the tools above may suit you better.
Questions
What is an AI visibility tool?
Software that asks AI assistants a set of questions on a schedule and records whether, where and how your brand is mentioned, often with the sources cited.
Are AI visibility scores comparable between tools?
Not really. Each tool uses its own prompts, engines and formula. Compare trends within one tool, and prefer tools that show the raw answers.
See where you stand before you change anything
Run the free 5-question check to see whether AI names your brand, or a competitor, when buyers in your country ask. If you want the full picture, the €99 audit covers 25 buyer questions, the competitors AI picks instead, the sources it leans on and a prioritised fix list.
Run the free check Get the €99 audit
Checks run on Google Gemini today (ChatGPT and Perplexity are planned, with no date promised). AI answers vary between runs; nobody can guarantee a recommendation.
Written by the SupaDesign team behind Would AI Recommend. Last reviewed 24 October 2026.